If you love playful colors and creative prints for your children, DPAM kids clothes are probably already on your radar. This French brand has spent decades turning everyday outfits into little stories, with pieces that feel as practical as they are imaginative. From baby onesies to outfits for confident tweens, DPAM focuses on comfort, durability and design that children actually want to wear.
In this guide, we walk you through what makes DPAM special, how it compares with other childrenswear brands, and how you can easily access DPAM from abroad. As an international parcel forwarding platform, we also show you how we can help you receive your DPAM orders even when the brand does not ship directly to your country.
DPAM (Du Pareil au Même): Colorful French fashion for kids with DPAM kids clothes
Reading time: ~8 min
- Contents
- What is DPAM and why parents love it
- Why DPAM kids clothes stand out for everyday life
- DPAM compared with other kids clothing brands
- How to shop DPAM from abroad with parcel forwarding
- Tips to choose the right DPAM pieces for your kids
- Bringing colorful French style to your doorstep
What is DPAM and why parents love it

A French kids brand with creative roots
DPAM stands for Du Pareil au Même, a French kids clothing brand born in the mid-eighties from the vision of a theatre designer. At the time, many childrenswear lines felt quite dull and uniform. DPAM set out to change that with bolder colors, rich storytelling prints and clothing that respected a child’s need for comfort and movement.
| Pillar | Short description |
|---|---|
| Creativity | Bright palettes, themed prints, playful details |
| Comfort | Soft fabrics, practical cuts, easy fastenings |
| Accessibility | Affordable prices, mix-and-match approach |
The range covers babies, toddlers and older children: baby bodysuits and sleepsuits, dresses and skirts for girls, trousers and tops for boys, outerwear, underwear and a wide selection of accessories and shoes depending on each collection. This breadth makes it easy to dress siblings of different ages in a coherent style.
Why DPAM kids clothes stand out for everyday life
Everyday designs that balance style and practicality
Looking closely at DPAM collections, you notice that the brand optimises both style and practicality. That is one of the main reasons DPAM kids clothes have such a loyal following among parents who want outfits that survive nursery, playgrounds and school days.
- Thoughtful details such as hidden snaps, elasticated cuffs and adjustable waistbands
- Strong yet soft fabrics that handle frequent washing without losing shape or color
- Playful prints and color stories built around animals, nature or imaginary worlds
- Easy mix-and-match items so a few pieces create multiple combinations
The brand offers comfortable joggers, leggings, T-shirts, sweatshirts and cardigans for everyday life, plus dresses, shirts and more refined fabrics for special occasions. Outerwear and shoes follow the same philosophy, combining cheerful design with practical features for changing weather.
DPAM compared with other kids clothing brands
On the style side, DPAM is more playful and colorful than many traditional French labels that prefer neutral shades and simple cuts. Compared with very trendy fast fashion, DPAM collections remain more timeless and child focused rather than mini versions of adult looks.
Regarding quality and durability, retailers and parents often highlight that DPAM offers a good balance. Fabrics are generally more robust and finishes more thoughtful than in low-cost chains, yet prices stay below premium luxury childrenswear.
In short, DPAM works well if you want clothing that feels special without being overly precious, helping you create a small, versatile wardrobe where each item is used often and still looks good after many washes.
How to shop DPAM from abroad with parcel forwarding
Using parcel forwarding to receive DPAM kids clothes internationally
One recurring challenge with French childrenswear is that not every brand ships worldwide. Even when delivery exists, costs or transit times can be high. This is where a parcel forwarding platform becomes useful.
We created AirSelli to help you receive and forward parcels internationally. You get a local delivery address, we receive your parcels, prepare them and hand them over to selected carriers for international shipping.
Step 1. Create your AirSelli account and receive a dedicated delivery address in our network. Step 2. Place your order on the DPAM website or with a trusted retailer, using this address as the destination.
Step 3. We receive your parcel, check it in and notify you. If you wish, we can group several orders into one shipment to reduce costs. Step 4. Choose your preferred carrier and shipping options from our interface.

Step 5. We prepare and hand over the parcel to the selected carrier, then share tracking so you can follow your DPAM order to your door.
If you already know you want to shop DPAM from France, you can start by exploring our international parcel forwarding service and see how it fits your needs. Consolidating several French brands in one parcel can make shipping more efficient.
Tips to choose the right DPAM pieces for your kids
Think in outfits, not just individual items. Because collections are built to be mixed and matched, choose tops and bottoms that share at least one color or theme.
Prioritise comfort for daily wear. Focus on soft fabrics, elasticated waists and cuts that allow free movement, while bright prints keep dressing fun.
Add a few statement pieces. A dress with a strong print, a bold jacket or a sweater with a fun character can refresh basic jeans or leggings.
Pay attention to care instructions. Durability depends on proper care. Select items that fit your laundering routine.
Listen to your children’s tastes. Let them choose between a few options so the order is actually worn, not forgotten in a drawer.
If you are ordering from abroad through us, remember that returns can be more complex than for local orders. Check size guides carefully before confirming your basket.
Bringing colorful French style to your doorstep
DPAM kids clothes offer a distinctive blend of bright design, comfort and accessibility that many families find ideal for everyday life. From the brand’s creative roots with a theatre designer to its focus on durable fabrics and thoughtful details, everything is built around the reality of active children who want to play, move and express their personality.
If you live outside DPAM’s main delivery zones, you do not have to miss out. With a parcel forwarding partner like AirSelli, you can access French online shops, receive your orders at a dedicated address and have them forwarded internationally through trusted carriers. We handle the logistics steps between the store and your home so you can focus on choosing the pieces that will make your children smile.
To bring DPAM and other French brands within reach of your family, start today by discovering how AirSelli supports your international shopping and parcel forwarding.

FAQ
How can I buy DPAM kids clothes if I live abroad?
If DPAM does not ship directly to your country or if international delivery is too expensive, you can use a parcel forwarding service. With AirSelli, you receive a local delivery address, have your DPAM order sent there, and we then forward the parcel to your home with selected international carriers.
Does DPAM offer clothes for different ages?
DPAM covers a wide range of ages, from babies and toddlers to older children. The collections include baby bodysuits and sleepsuits, dresses and skirts for girls, trousers and tops for boys, outerwear, underwear and various accessories and shoes, making it easy to dress siblings in a consistent style.
Are DPAM kids clothes suitable for everyday wear?
DPAM kids clothes are designed for regular use, combining playful prints with practical features. Soft yet robust fabrics, thoughtful details like adjustable waistbands and elasticated cuffs, and easy mix-and-match pieces help outfits cope with nursery, playgrounds and school days while staying comfortable.


